Portfolio

My Skills & Expertise

Over the course of my learning and hands-on experience, I have developed a solid understanding of the various components that make up digital marketing. Some of my key skills include:

  • Search Engine Optimization (SEO): I am well-versed in the essentials of on-page and off-page SEO, keyword research, content optimization, and link-building techniques to help websites rank higher and attract organic traffic.

  • Content Marketing: I believe that content is king in digital marketing. Crafting compelling, relevant, and valuable content that speaks directly to a target audience is one of my core strengths. Whether it’s blog posts, video content, or social media updates, I focus on delivering messages that resonate.

  • Social Media Marketing & Strategy: I have hands-on experience developing strategies for various platforms, including Instagram, Facebook, Twitter, and LinkedIn. I focus on understanding platform-specific audiences and leveraging analytics to optimize engagement and conversions.

  • Paid Advertising (PPC): I am proficient in using tools like Google Ads and Facebook Ads to create targeted campaigns that drive measurable results. Understanding audience segmentation and ad optimization has been key in achieving high ROIs.

  • Email Marketing: Email marketing is an art that combines personalization with strategy. I am learning how to craft campaigns that not only convert but also build long-term relationships with subscribers.

  • Analytics & Data-Driven Decisions: I firmly believe in the power of data to inform decisions. I am skilled at using tools like Google Analytics and social media insights to track performance, analyze trends, and optimize campaigns for better results.

My Vision: Helping Brands Evolve

At the core of Evolve Genie is the belief that true success in digital marketing isn’t about quick wins—it’s about sustainable growth and evolution. As a marketer, my focus is always on long-term impact: how can I help a brand consistently adapt to changes in their audience, the industry, and technology?

I aim to work with businesses that are ready to embrace transformation and embark on a journey of growth, whether they are a startup looking to make a mark or an established company seeking to rebrand and innovate. My approach is rooted in collaboration, where I work closely with clients to understand their unique goals, values, and challenges. Together, we craft strategies that build their presence and reputation online, ensuring they not only survive but thrive in today’s digital ecosystem.